Post by account_disabled on Dec 9, 2023 6:56:30 GMT 1
With keywords on Reels’ covers, you can ensure your videos are surfaced in relevant search results page. Thanks to Instagram, Reels’ covers are available to everyone – even to accounts with 0 followers. Plus, you can even edit the cover photos of already published Reels – so you can optimize them for Instagram search and give it the visibility it deserves. Your search keywords should be just 1-3 words and take up no more than a half of the cover photo. Moreover, it’s better to place them in the center of the cover to make them attract users’ attention faster. Cover photo optimization definitely helps you to rank higher on Instagram search. But it might also give the opportunity to increase the click-through-rate of your video even if it doesn’t appear on a top-10 on search bar. How to increase your discoverability on Instagram search bar?
Extra tip: If you want to get additional views of your Industry Email List Instagram Reels, optimize your video’s cover photo itself. There are a lot of stock resources that offer free illustrations, photos, and clipart images. If your video is about planning, place a calendar clipart image. If your content covers the tips for growing on YouTube, place a YouTube’s logo, and so on. 2. Insert your keywords naturally in the title of your Instagram Reels Your Instagram Reels title is the next place to include search terms and relevant keywords. Unlike videos' description, hashtags and comments, only the title is staying visible while the Reel video is playing. So optimizing your title helps both users and search algorithms to decide whether your content is relevant or not. Reels title makes the first impression on users. A strong one will drive more traffic to your account, while a weak title can send this traffic away. That's why you have to spend time getting it right. First, make sure to keep your title short. I recommend limiting it to 7 words to avoid getting your title cut off. Second, give users a reason to open Reels description and read it. One way to start is to shortly describe a user's potential problem and its solution in the description, as well as in the video itself. It can look like this: “5 simple ways to make money» or «How to reduce anxiety». Finally, be sure to include numbers in your title. It’s known that numbered titles usually get more clicks. 3. Optimize your Reels caption According to Google, the official characters limit for Instagram Reels description is 2,200 characters. And while it's incredibly easy to use all this space, remember that you’re working with short videos.
Their viewers most likely came to Instagram to quickly watch them to entertain themselves, not to read an essay. If you would like to write a longer caption, keep in mind that the text will appear above your video on a transparent background. So, adding a long text in your Reels’ caption is unnecessary in terms of both user engagement and user experience. 90% of your viewers will definitely not read this long text, another 10% will not be able to do it because of poor text readability.
Extra tip: If you want to get additional views of your Industry Email List Instagram Reels, optimize your video’s cover photo itself. There are a lot of stock resources that offer free illustrations, photos, and clipart images. If your video is about planning, place a calendar clipart image. If your content covers the tips for growing on YouTube, place a YouTube’s logo, and so on. 2. Insert your keywords naturally in the title of your Instagram Reels Your Instagram Reels title is the next place to include search terms and relevant keywords. Unlike videos' description, hashtags and comments, only the title is staying visible while the Reel video is playing. So optimizing your title helps both users and search algorithms to decide whether your content is relevant or not. Reels title makes the first impression on users. A strong one will drive more traffic to your account, while a weak title can send this traffic away. That's why you have to spend time getting it right. First, make sure to keep your title short. I recommend limiting it to 7 words to avoid getting your title cut off. Second, give users a reason to open Reels description and read it. One way to start is to shortly describe a user's potential problem and its solution in the description, as well as in the video itself. It can look like this: “5 simple ways to make money» or «How to reduce anxiety». Finally, be sure to include numbers in your title. It’s known that numbered titles usually get more clicks. 3. Optimize your Reels caption According to Google, the official characters limit for Instagram Reels description is 2,200 characters. And while it's incredibly easy to use all this space, remember that you’re working with short videos.
Their viewers most likely came to Instagram to quickly watch them to entertain themselves, not to read an essay. If you would like to write a longer caption, keep in mind that the text will appear above your video on a transparent background. So, adding a long text in your Reels’ caption is unnecessary in terms of both user engagement and user experience. 90% of your viewers will definitely not read this long text, another 10% will not be able to do it because of poor text readability.